Starting A Wedding
Consultancy
For centuries the main role of the woman
was to take care of the house and children. Planning and
organizing their children's wedding was something that they
dreamed of. But today most women have stressful jobs and not
much free time which has created huge growth in the need for
professional help with weddings. This has created a new
business opportunity: wedding consultancy.
As a wedding consultant you help the lucky couple to establish
a budget and stick to it, to choose the church and the party
site, the caterers, the florist, music, the wedding cake; to
decide on a type of wedding invitation, the rings, the
entertainments during the reception.
You will also be a connection between the bride and the groom's
families, the one who will take care of all the small details,
the one who will reassure the mother's bride that everything is
as scheduled, the one who will deal with the groom's father's
pride. You will also have to find the right words to calm the
weepy bride and the demanding groom.
When deciding to go into the wedding consulting business, you
have to keep a couple of things in mind. Firstly, you have to
love what you are doing. Secondly, you have to understand that
you will work when others have free time (weekends, holidays).
Thirdly, you will have to be very patient, creative, very
persuasive, multi tasking (to be able to focus on more things
at the same time) and to have an eye for detail. And probably
the most important thing to remember is that you will be
dealing with people, people with different needs and
expectations, people with different personalities and moods.
And in this business you may take it as a motto: “a satisfied
customer will bring you three more clients; but due to an
unsatisfied customer you may lose five”.
If you are really want to start a wedding consultancy you
should become a certified wedding planner. You have to study
the market and see its potential and your future competition.
It helps if you have a strong professional background - you'll
have to handle the budgets of your future clients, negotiate
the best deals for them and at the same time manage your own
business (bills, taxes, etc).
You should create a business plan and established a budget.
Create a professional, but friendly image for your business. In
the wedding business you will depend on the professionalism of
so many others (suppliers, catering firms, vendors, hired
personnel). It’s essential you have contacts with the best and
the most reliable wedding companies.
And don't forget your sense of humour and spontaneity. At any
time there is the possibility that something doesn't go as
planned. You always need a back up solution.
The bride and groom want a wedding day to remember and it is up
to you to make it happen.
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